Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
Porter Erisman
Liberty Books
product image
PKR 717
PKR 1,195
-40%
In Stock
About the product
  • ISBN: 9781509874743
  • Category: Business & Money
SIMILAR PRODUCTS
Penetrex
Stephen R Covey
PKR 597
PKR 995
-40%
Penetrex
Benjamin Graham
PKR 837
PKR 1,395
-40%
Penetrex
Muhammad Yunus
PKR 837
PKR 1,395
-40%
Penetrex
Napoleon Hill
PKR 417
PKR 695
-40%
Penetrex
Ty Bennett
PKR 297
PKR 495
-40%
Penetrex
Dr Joseph Murphy
PKR 150
PKR 250
-40%
Penetrex
Og Mandino
PKR 210
PKR 350
-40%
Penetrex
David Orrell Phd
PKR 417
PKR 695
-40%
No Review Available
About the product
An insightful, practical guide to e-commerce in emerging markets and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce?s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
  • ISBN: 9781509874743
  • Category: Business & Money
  • Publisher: Liberty Books
Back to top