Good To Great
Jim Collins
Liberty Books
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PKR 1,866
PKR 2,195
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About the product
  • ISBN: 9780066620992
  • Category: Business & Money
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About the product
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
  • ISBN: 9780066620992
  • Category: Business & Money
  • Publisher: Liberty Books
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